Five is a branding exploration for a sports lifestyle company
inspired by the Five Out Motion basketball offense and 90's pop
culture. The brand focuses on streetwear and features bold type
and a crude illustration style.
The Retail Trends Playbook is a trend forecasting report created
by psfk in partnership with Microsoft. It provides a framework
for retailers to reinvent their end-to-end operations with the
customer at the center.
Suited is a conceptual reimagining of what the fitting room
process could look like in the age of e-commerce and distanced
shopping. Designed to integrate seamlessly into the online
shopping experience suited offers qualitative feed back about
the fit and sizing of garmets before purchase.
After Bacon is a series of paintings done in collaboration
with artist Jordan Tate to be shown at UNTITLED, Art 2020:
The worlds first ever Virtual reality art fair.