Five is a branding exploration for a sports lifestyle company
inspired by the Five Out Motion basketball offense and 90's pop
culture. The brand focuses on streetwear and features bold type
and a crude illustration style.

Microsoft Retail Trends
Playbook 2020.

The Retail Trends Playbook is a trend forecasting report created
by psfk in partnership with Microsoft. It provides a framework
for retailers to reinvent their end-to-end operations with the
customer at the center.


Suited is a conceptual reimagining of what the fitting room
process could look like in the age of e-commerce and distanced
shopping. Designed to integrate seamlessly into the online
shopping experience suited offers qualitative feed back about
the fit and sizing of garmets before purchase.

After Bacon.

After Bacon is a series of paintings done in collaboration
with artist Jordan Tate to be shown at UNTITLED, Art 2020:
The worlds first ever Virtual reality art fair.